FRIENDSHIP 2.0 was launched in December 2021 as the second phase of the": Project for Future Researchers at IITH to Enhance Network Development with Scholarship of Japan in the Republic of India (FRIENDSHIP) Project," which was implemented by the Japan International Cooperation Agency (JICA) since 2012 to promote industry-university collaboration between Japan and India FRIENDSHIP 2.0 aims to build a sustainable platform for academic and industrial collaboration between Japan and India at IITH, and to ensure that the human resources produced from this platform will continuously contribute to the academic and industrial development of both countries. We will also promote Japan-India collaboration from the perspective of Make in India and SDGs. As part of this effort, we have established the Japan Desk within IITH as a one-stop contact point for all information related to Japan-India collaboration, including study in Japan and joint research.